Food for Thought
Expo West 2019 Top Three This or That’s
The creative industry enjoys words like ‘tensions’ to describe ideas that hold contradiction for consumers. Tensions are used as insights to develop powerful creative ideas. I like to simply call them ‘This or That’s’. And Expo West 2019 was full of ‘This or That’s’....
Food Focus Report: 6 Food Trends to Follow in 2019
From the latest must-have ingredient, to taste-expanding fusions, to unexpected shortages caused by climate change, food is constantly finding its way into the consciousness of Canadians. It's in our news feeds, on our TVs, and more and more, a part of our day-to-day...
5 Canadian Food YouTubers We Love to Watch
We’ve come a long way since The French Chef - Canadians are more likely than ever to be consuming video content online, specifically on YouTube (71% of Canadian internet users, to be exact). If you’re anything like us, you’re probably familiar with the dark...
Social Media Must Haves for Restaurants
We live in an age where food is no longer just for consumption. It’s now content; something to be photographed and shared with your followers through your social channels. 69% of millennials have taken a picture of food and posted it on social media. It’s a world...
Getting Personal in the Kitchen
It’s an age-old truth in marketing that consumers gravitate towards the elements that save them time, money or stress. Combine those needs with new developments in technology – ecommerce, voice, mobile and Internet of Things – and it’s no surprise that one of the...
8 Canadian Food Influencers We Love to Follow
We live and breathe all things food here at BYU. Skimming food porn on Instagram, #foodtrend chats on Twitter, watching hours of How to Cake It on YouTube. Truth be told, it’s all just a part of the job over here. While there are many, many incredible food influencers...
