by Sarah Conway | May 26, 2021
We love working with Canadian food and beverage influencers and discovering new ones is a passion of ours. But the digital landscape has seen so many social media platforms come and go that it’s hard to guess which ones are here to stay. In the last few years, TikTok...
by Cora Brady | November 2, 2020
While “Lifestyle Influencer” has quickly become a catch-all term for online content creators, we think staying focused on those who truly capture their daily life – from soup to nuts, so to speak – are the ones who generally offer up the best mix of content related to...
by Cora Brady | December 17, 2019
No longer in its infancy, Influencer Marketing is an ever-changing landscape that has experienced rapid growth. This evolution continues to push brands to connect with their influencer partners in ways that are more creative, transparent, and most importantly,...
by Cora Brady | November 12, 2019
“Lifestyle Influencer” has become a catch-all label for online content creators focused on capturing their daily life – usually with a mix of content related to fashion, travel, culture, food and decor. At Bob’s Your Uncle, we keep our eye on what’s happening in the...
by Cora Brady | October 10, 2019
There clearly is no shortage of talent in the Canadian market when it comes to creating ‘thumb-stopping’ food content. Since our team is constantly on the look out for influencer talent for our brand campaigns, we have the pleasure of getting to know and collaborate...
by Kate Levitt | January 29, 2019
We’ve come a long way since The French Chef – Canadians are more likely than ever to be consuming video content online, specifically on YouTube (71% of Canadian internet users, to be exact). If you’re anything like us, you’re probably familiar with the dark...
